Profile

Lion of Africa Insurance Company, formed in August 1999, is an established, growing insurance brand on the South African insurance landscape. It represents a new breed of insurer, founded on the premise of transformation and the provision of insurance solutions for all South Africans. Lion of Africa Insurance Company has adopted an ethos that combines the values of commercial success and empowerment. We believe we can make a significant contribution to the creation of a prosperous and empowering South Africa by delivering quality insurance risk services to our customers through all viable distribution channels.

Lion of Africa Insurance Company has recently enjoyed various award nominations. These include the Impumelelo Top Empowermwnt Companies Awards as well as the Top 300 South African Companies Awards.

Vision
To be the most profitable insurer in our chosen markets

Mission
Providing innovative insurance solutions by using cost efficient delivery channels that add value to all our stakeholders.

Values

• "Can do" and "Will deliver" attitude
• Right the first time
• Integrity before price
• Put the customer first
• Manage for success
• Adopt a team approach to customer solutions
• Develop staff to enable excellence in service delivery

Code of Conduct
We will:

• Operate within strict ethical guidelines as set out in relevant regulatory and legislative enactments
• Support and give outstanding professional service to clients, business partners and colleagues
• Maintain an open and transparent relationship with our staff
• Develop and advance staff through leadership and training
• Strive to be an employer of choice
• Build a company that is principal driven not rule driven
• Think and act with a sense of urgency
• Be sensitive to the needs of our employees and the communities in which we operate
  

General Business Conduct Guidelines

Conflicts of interest

Our employees take special care to avoid outside activities that conflict or appear to conflict with the Lion of Africa business. Current Lion of Africa employees are not permitted to engage in business ventures or accept part-time employment with any company engaged in a line of business in which the Lion of Africa is currently operating, or which The Lion of Africa is actively seeking to enter.

Our employees also do not engage in any activity that is to the advantage of a competitor of The Lion of Africa.

To avoid any conflict of interest or appearance of a conflict of interest that could damage The Lion of Africa's reputation, our employees will disqualify themselves from making any decisions that specifically involve The Lion of Africa on behalf of an outside organisation with whom they have an affiliation or interest.